Like Rachel Zoe said, ‘style is a way of saying who you are without having to speak’. The fashion trend of Ankara gown styles in Nigeria is quite unique with a rich and colorful pattern you wouldn’t miss. The fashion industry in Nigeria has always been different mirroring its various lifestyle, ethnic groups, religions and cultures. The Nigerian fashion has really grown with more exposure, standards and styles. In the midst of growing western influence, The industry still stands to blend these two creating wearable and everyday style. A lot of people now work in this fashion industry from clothing designers, fashion stylists, fashion photographers, makeup artists, hairstylists as well as fashion journalists. Fashion weeks (Lagos Fashion and Design Week, GTB fashion and Design week etc.) have emerged in the Nigerian fashion scene. Fashion retailers, fashion enthusiasts and influencers, as well as headliners, attend these shows.
There is a clear difference between traditional clothing and western clothing in Nigeria. Nigerian traditional clothing reflects the culture of the different ethnic groups. In pre-colonial times, Nigerians wore their traditional garb all the time. Now, many Nigerians wear ‘trads’ for special occasions like weddings, work on Friday, religious gathers ‘Church or Mosque’ and so on. The local fabric includes Ankara fabric a 100% cotton filled with vibrant patterns and African motifs. This print is also called Dutch wax or Holland wax, African prints or African wax prints and has become internationally accepted.
Ankara fabrics are made through an Indonesian wax-resist dyeing technique called BATIK. The fabrics come with an imprint of the quality/product on it. You can make the ankara fabric into jumpsuits, dresses, skirts and blouses or even used as an additive